November 14, 2013

To Whom It May Concern

RE: Jeff Allen Productions Reference

It is my pleasure to recommend Jeff Allen Productions.

In the summer of 2012 we commissioned Jeff and his team to produce a short video teaching Edmontonians how to navigate the city’s first bike box. Our instructions to Jeff were: show both drivers and cyclists how to use the bike box; make it interesting and fun; and by the way, could you do it with Lego?

Our team couldn’t be happier with the product or the production process. That first video was so well received we commissioned Jeff this past summer to produce five more. The result was an informative yet whimsical video series that exceeded all expectations.

The audience response to the series was overwhelming; the videos garnered an almost unprecedented amount of positive social media response from our target audiences and captured the attention of news outlets across the city. Today the combined views of Jeff’s videos is closing in on 28,000 – an extraordinary number of views for videos about bike routes. We have received inquiries about the videos from local colleagues as well as municipalities and professional organizations across the country and around the world.

The end product looks breezy and fun, but the process could have been taxing had it not been for Jeff and his team. Jeff understands and respects the needs and sensitivities of an organization and works to ensure those are met at every stage, from scripting through to final delivery. Professional, diligent, and patient through every step of the process, Jeff and his team demonstrated an attention to detail that met the rigorous standards of our technical team. The work is spectacular; the shots are beautiful, detailed, and vivid. That technical excellence, combined with Jeff’s outstanding communication and collaboration skills, are what set Jeff Allen Productions apart.

I am happy to recommend Jeff and his team for any video production needs. If you would like to discuss further, please do not hesitate to contact me.

Yours Sincerely,

Pam Hnytka, Social Marketing Supervisor, City of Edmonton, Transportation Planning

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